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Choices Values and Frames by Daniel Kahneman [ ThaoLe Review Kindle Books ]

Choices Values and Frames by Daniel Kahneman [ ThaoLe Review Kindle Books ]
Choices, Values, and Frames by Daniel Kahneman.
We discuss the cognitive and the psychophysical determinants of choice in risky and riskless contexts. The psychophysics of value induce risk aversion in the domain of gains and risk seeking in the domain of losses. The psychophysics of chance induce overweighting of sure things and of improbable events, relative to events of moderate probability. Decision problems can be described or framed in multiple ways that give rise to different preferences, contrary to the invariance criterion of rational choice.

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Choices, Values, and Frames

Why Do We Fall For The Framing Effect?

Humans are not always rational decision-makers. The brain makes choices based on how information is presented, not just the information itself, thanks to the framing effect. This effect may stem from activation of the amygdala, which is involved in our emotional responses.

This video is from the 2020 Brain Awareness Video Contest.

Created by Tiffany Nassirian




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